Plan/actual across every metric
A single table with plan, actual and attainment for each company metric.
A plan/actual business management systemThe full picture of your business
The full picture of your business
in 30 minutes a week
CoBra pulls every company metric into one table, shows you where you're losing money, and focuses your team on the key deviations from plan.
| Metric | Plan | Actual | % |
|---|---|---|---|
| Sales | |||
| Revenue, $ | 24.0M | 25.3M | 105% |
| Average check | 48,000 | 43,100 | 90% |
| Marketing | |||
| Leads | 1,200 | 1,280 | 107% |
| CAC, $ | 3,400 | 5,120 | 67% |
| Finance | |||
| Margin, % | 32% | 28% | 88% |
2 deviationsCAC is up 50% — the “Search ads” channel is pushing the budget into the red
Detected now2 deviations
Time saved+8 h / week
- 15 minutesfrom sign-up to your first numbers
- 30 minutesa numbers-driven standup instead of hours
- No rolloutyou set it up yourself
Revenue105%Leads107%CAC67%Margin88%Average check90%Conversion112%Repeat sales98%NPS104%
01Problem
You're running your business blind
In companies turning over anywhere from $20M to billions, the data is scattered across CRMs, spreadsheets and reports.
You can't see exactly where you're losing money — and you find out too late.
- No single picture of the business
- Decisions made on gut feel
- Money leaks into ineffective channels
- Managing it all takes too much time
02Solution
A system that manages deviations, not just displays numbers
CoBra brings all of the company's key metrics into a single plan/actual management system.
You always know where the shortfall is and what to do right now
- You set the plan for your key metrics
- The system collects the actuals — manually or from your CRM
- It surfaces deviations automatically
- The team focuses on fixing them
03How it looks
The whole company in one table
A single interface where everything is in view — from revenue to the tasks that fix the shortfalls.
- Plan and actual visible across every department
- Deviations highlighted
- A forecast is built
- Fix-it tasks are tracked
| Metric | Plan | Actual | % |
|---|---|---|---|
| Sales | |||
| Revenue, $ | 24.0M | 25.3M | 105% |
| Average check | 48,000 | 43,100 | 90% |
| Marketing | |||
| Leads | 1,200 | 1,280 | 107% |
| CAC, $ | 3,400 | 5,120 | 67% |
| Finance | |||
| Margin, % | 32% | 28% | 88% |
2 deviationsCAC is up 50% — the “Search ads” channel is pushing the budget into the red
04Features
Everything you need to run the business
AI data analysis
AI finds the causes of shortfalls and suggests what to do about them.
Dashboards and forecasting
Clear charts and a forecast of hitting the target by period end.
CRM integration
Actuals are pulled in from amoCRM and other sources automatically.
Manual data entry
Where there's no integration — quick entry right in the cell, like a spreadsheet.
Task tracking and control
Tasks for fixing deviations live next to the numbers, not in a separate tracker.
Automatic problem detection
The system highlights critical deviations itself — you won't miss what matters.
05Comparison
Why not BI, Excel or CRM
BI tools
They display data but don't manage it. Complex, slow and expensive to set up.
No focus on deviations
Excel
Breaks, and needs constant manual work.
No system, no team sync
CRM
Covers sales only. Slow and expensive to set up.
No picture of the whole business
CoBrathe pick
One system to run the whole company — plan, actual, deviations and tasks in one place.
Focused on deviations and action
06Results
What you get
+5–10 h
of owner's time saved per week
30 min
a numbers standup instead of several hours
+10–20%
to marketing efficiency
1 day
to switch off a loss-making channel
×2
faster reaction to problems
100%
team alignment
07Getting started
Launch in 15 minutes
1
Load your metrics
Your own metrics or a ready plan/actual table.
2
Set the plan
Set targets for your key metrics.
3
Collect the actuals
Manually or automatically from your CRM.
4
See the deviations
Your first deviations — instantly.
08Who it's for
Who CoBra is for
- Business owners
- Managing partners
- Top managers
- Companies with several departments
- Businesses where metrics matter
- Businesses where decision speed matters
Stop managing on gut feel
CoBra shows you where you're losing money and helps you fix it. No rollout, no complex setup.
Demo · trial period · launch in 15 minutes